Whatnot Alternatives in the UK: Live Auction Apps

Whatnot brought live auction shopping to the English-speaking mainstream, and if you are searching for alternatives you are probably after one of three things: different categories, different fees, or a platform that feels built for the UK rather than adapted to it. Declared interest up front, we build Biddurs, and this piece includes us. We have tried to keep it factual enough to be useful anyway.

The landscape in 2026

Whatnot remains the biggest dedicated live shopping app available in the UK, strongest in collectables, trading cards and fashion. TikTok Shop runs live selling inside TikTok itself, oriented to fixed-price flash deals more than auctions. eBay has run live events in the US and select categories. Several European apps focus on single niches such as vintage fashion or trading cards.

The formats differ more than the logos: some platforms are auction-first, some are fixed-price with an auction bolted on, and fee structures vary from single-digit commission to layered commission plus payment fees. When comparing, check the auction format, the fee stack, and what protection actually applies, our buyer protection guide lists the questions worth asking of any platform.

Where Biddurs fits

Biddurs is UK-first and auction-first: every lot starts at £1 and runs sudden death, with no reserves and no buy-it-now. The categories are everyday rather than collector-led, homeware, toys and games, beauty, garden, tech, and pallets and mystery lots, the things car boots and clearance outlets have always been good at, moved on-camera.

On fees: sellers pay 6% commission with nothing layered on top, and the first 50 founding sellers pay 0% for six months. Buyers pay no fees. Protection-wise every order is tracked, sellers are paid after delivery, and not-as-described means money back.

How to choose

Pick by category first, the platform where your thing has an audience is worth more than a point of commission either way. Then weigh fees and protection. And whichever you choose, watch a full show before bidding or selling in one; ten minutes of watching teaches more than any comparison article, including this one. See what's live on Biddurs now, or start with the full UK guide to live shopping.

Questions people ask

Is Whatnot available in the UK?

Yes, Whatnot operates in the UK. Its strongest categories are collectables, cards and fashion; formats include auctions and buy-it-now.

What makes Biddurs different?

UK-first, auction-only, every lot starts at £1 with a sudden-death clock, everyday categories rather than collectables, 6% flat seller commission, and buyers pay no fees.